Polyacrylamide (PAM) is a synthetic, water-soluble polymer widely used in modern hair care and personal care formulations. Thanks to its long molecular chains and amide (–CONH₂) functional groups, PAM can form hydrophilic networks, enhance viscosity, and create uniform films on hair fibers.
In hair products, PAM improves conditioning performance, manageability, smoothness, shine, and product texture, while remaining compatible with a broad range of cosmetic ingredients. As a result, it is commonly used in conditioners, shampoos, styling gels, and leave-in treatments.

How Polyacrylamide Works in Hair Products
The performance of PAM in hair care is mainly driven by its polymer structure and surface interactions with hair fibers.
Film Formation on Hair Surface
PAM forms a thin, flexible, and invisible film on the hair cuticle.
This film smooths rough cuticle edges, reduces friction between strands, and minimizes tangling.
It also enhances shine and provides a light, natural hold in styling products.
Moisture Retention and Hydration
The amide groups in PAM attract and bind water molecules.
This hydrophilic behavior helps hair retain moisture, improving softness and elasticity, especially in dry, damaged, or chemically treated hair.
Charge Interaction and Anti-Static Effect
Cationic PAM carries positive charges that bond easily to the negatively charged hair surface.
This interaction reduces static electricity, improves detangling, and leaves hair feeling smoother and more manageable.
Viscosity and Texture Enhancement
PAM increases formulation viscosity, giving shampoos, conditioners, and gels a thicker, more luxurious texture.
This improves product stability, spreadability, and consumer experience.
Types of Polyacrylamide Used in Haircare
| Type | Charge | Primary Haircare Use |
|---|---|---|
| Cationic PAM | Positive | Conditioners, leave-in sprays, detanglers |
| Nonionic PAM | Neutral | Shampoos, styling gels, thickening systems |
| Crosslinked PAM | Neutral / slightly ionic | Hair masks, hydrogels, intensive treatments |
| Anionic PAM | Negative | Rarely used alone; specialty blends only |
Among these, cationic polyacrylamide is the most widely used in hair care because of its strong affinity for hair fibers and excellent conditioning performance.
Applications of PAM in Hair Products
Hair Conditioners
Cationic PAM adheres to the hair surface, reducing friction and improving combability.
It helps protect hair from heat styling, coloring, and chemical damage.
Leave-In Treatments and Hair Sprays
PAM provides light hold without stiffness.
Its moisture-retaining properties help reduce frizz and dryness throughout the day.
Shampoos and Cleansing Products
PAM improves formulation thickness and flow behavior.
When used with surfactants, it supports gentle cleansing and enhances foam stability.
Hair Masks and Hydrating Gels
Crosslinked PAM forms structured gel networks that deliver long-lasting hydration.
This creates a rich, premium texture suitable for intensive repair products.
Styling Gels and Mousse
PAM improves elasticity and hold while maintaining hair softness.
It works well with other polymers for curl definition and frizz control.

Advantages of Using Polyacrylamide in Haircare
- Enhanced Conditioning: Improves softness, smoothness, and detangling
- Moisture Retention: Reduces dryness and static buildup
- Film-Forming Protection: Enhances shine and protects hair cuticles
- Viscosity Control: Ensures consistent, stable product texture
- Excellent Compatibility: Works with surfactants, silicones, proteins, and botanical extracts
- Low Dosage Efficiency: Effective at concentrations as low as 0.1–0.5%
Safety and Regulatory Considerations
Polyacrylamide polymer itself is considered safe for topical hair care use.
The main safety concern relates to residual acrylamide monomer, which is toxic in pure form.
To ensure safety, cosmetic-grade PAM is manufactured with:
- Residual acrylamide below 0.05% (often <0.01%)
- Compliance with major cosmetic regulations, including:
- EU Cosmetics Regulation (EC 1223/2009)
- U.S. FDA cosmetic ingredient guidelines
- ISO biocompatibility standards
Formulation Tips
- Dissolve PAM slowly in water to avoid clumping
- Avoid excessive processing temperatures above 80 °C
- Balance cationic PAM carefully with other charged ingredients for stability
Future Trends in PAM Haircare Applications
- Advanced Cationic PAM: Designed for color-treated and damaged hair
- Hybrid Polymer Systems: PAM combined with keratin, hyaluronic acid, or plant polymers
- Low-Polymer Eco Formulations: Reduced dosage with high performance
- Smart Hydrogels: Crosslinked PAM for controlled, long-lasting conditioning effects
Conclusion
Polyacrylamide is a versatile, high-performance polymer widely used in modern hair care formulations. Through film formation, moisture retention, charge interaction, and viscosity control, PAM significantly improves hair conditioning, styling performance, and product texture.
When cosmetic-grade PAM is used correctly, it delivers excellent results while meeting strict safety and regulatory standards. From conditioners and shampoos to styling gels and leave-in treatments, polyacrylamide remains an essential ingredient in advanced hair care products.